Honest comparison
VETT
Synthetic-respondent research: describe the audience, and VETT simulates respondents and returns results in minutes. 14 research types, $9 to $1,099 per mission, no subscription.
Typeform
Form and survey builder for the audience you already have, with plans from 39 USD a month. Its newer Research Flow adds a verified participant panel, AI-moderated studies and AI analysis, sold through sales.
Real respondents and integrations: Typeform collects answers from real people, your own audience or its Research Flow panel, and connects to over 500 services. VETT's respondents are simulated and it exports files instead of integrating.
Who answers
TypeformVETT
Synthetic personas generated to your audience description
Typeform
Your own audience on core plans; Research Flow adds a verified panel
Time to results
VETTVETT
Minutes; no fieldwork
Typeform
Research Flow: launched in minutes, insights in hours as responses come in
Price
TieVETT
$9 to $1,099 per mission, no subscription
Typeform
Basic 39, Plus 79, Business 129 USD a month (100, 1,000 and 10,000 responses); 30% less yearly; Research Flow through sales
Survey building
TypeformVETT
Single choice, multiple choice, rating, opinion and open-text questions, plus screening questions; no branching or skip logic
Typeform
A full form builder with logic to connect, skip and rearrange questions, scores and calculations, video questions
Analysis
TieVETT
Written executive summary, contradictions between answers, segment breakdowns and confidence intervals on every study
Typeform
Research Flow: AI-generated summaries, themes, sentiment and highlight reels
Integrations
TypeformVETT
PDF, PowerPoint and Excel exports; no public API
Typeform
Over 500 services through Zapier; HubSpot, Google Sheets, Airtable; Salesforce on Growth Flow
Framework studies
TieVETT
14 research types, including Van Westendorp pricing, MaxDiff, a brand-lift study and Creative Attention ($19 to $49 per creative)
Typeform
Templates for forms, surveys and quizzes; Research Flow covers concept and messaging tests, usage and attitudes, brand perception
| Dimension | VETT | Typeform | |
|---|---|---|---|
| Who answers | Synthetic personas generated to your audience description | Your own audience on core plans; Research Flow adds a verified panel | |
| Time to results | Minutes; no fieldwork | Research Flow: launched in minutes, insights in hours as responses come in | |
| Price | $9 to $1,099 per mission, no subscription | Basic 39, Plus 79, Business 129 USD a month (100, 1,000 and 10,000 responses); 30% less yearly; Research Flow through sales | |
| Survey building | Single choice, multiple choice, rating, opinion and open-text questions, plus screening questions; no branching or skip logic | A full form builder with logic to connect, skip and rearrange questions, scores and calculations, video questions | |
| Analysis | Written executive summary, contradictions between answers, segment breakdowns and confidence intervals on every study | Research Flow: AI-generated summaries, themes, sentiment and highlight reels | |
| Integrations | PDF, PowerPoint and Excel exports; no public API | Over 500 services through Zapier; HubSpot, Google Sheets, Airtable; Salesforce on Growth Flow | |
| Framework studies | 14 research types, including Van Westendorp pricing, MaxDiff, a brand-lift study and Creative Attention ($19 to $49 per creative) | Templates for forms, surveys and quizzes; Research Flow covers concept and messaging tests, usage and attitudes, brand perception |
Verdict legend: VETT advantage · tie · Typeform advantage. One column being "VETT" doesn't mean VETT is better overall - different jobs, different tools.
You have no audience to send a form to yet: pre-launch, a new market, a new customer segment. You want a directional read in minutes, several times over, before paying for real responses. You want a named framework, such as Van Westendorp pricing or a brand-lift study, set up for you.
Real people have to answer: your customers, leads or employees. You need a form that converts on your website or in an email. Your workflow runs through Zapier, HubSpot or Salesforce. You want AI-moderated studies with a verified panel and can buy through sales.
Through Research Flow, yes. Typeform says Research Flow supports a verified panel as well as your own audience, with screening on your criteria, and it is sold through sales. On its core plans you share the form with an audience you already have. VETT does not recruit anyone: it simulates respondents to the audience you describe.
Typeform's core plans are 39, 79 and 129 USD a month for 100, 1,000 and 10,000 responses, and 30% less billed yearly; Research Flow is priced through sales. VETT charges per mission, $9 to $1,099, with no subscription. They are priced for different jobs: Typeform for collecting responses from real people every month, VETT for one simulated study at a time.
No. VETT supports single choice, multiple choice, rating, opinion and open-text questions, plus screening questions that decide who qualifies, but no branching or skip logic. Every qualified respondent answers every question. If your survey depends on logic jumps, Typeform is the better tool.
No. There is no import and no public VETT API. You would copy the questions into a new VETT mission by hand.
No, and they are not meant to be. VETT results come from simulated respondents and are a directional read. VETT has not published a study comparing its results with real responses. Use VETT, from $9 a mission, to narrow a question quickly, and real respondents when the decision has to rest on them.
Real respondents, form design and integrations. Typeform collects answers from real people, has a full form builder with logic, and connects to over 500 services through Zapier. VETT simulates respondents, has no branching, and exports files rather than integrating.
Typeform sources, checked 14 September 2026: