Honest comparison
VETT
Self-serve synthetic-respondent research: you set up the mission, VETT simulates respondents and returns results in minutes. 14 research types, $9 to $1,099 per mission.
Traditional Research
A research agency or consultancy runs the study for you: it designs the method, recruits real respondents, fields the survey or interviews, analyses the results and presents them. Priced and scoped per project.
Real respondents, custom method and a person accountable for the answer: an agency recruits real people, designs the study around your question and presents what it means. VETT simulates respondents, offers fixed research types and is self-serve.
Who answers
Traditional ResearchVETT
Synthetic personas generated to your audience description
Traditional Research
Real respondents recruited for the study
Who does the work
Traditional ResearchVETT
You set up the mission; VETT generates the survey, runs it and writes the summary
Traditional Research
The agency team designs, fields, analyses and presents
Method
Traditional ResearchVETT
14 research types, including Van Westendorp and Gabor-Granger pricing, MaxDiff and Kano, NPS, segmentation and a brand-lift study
Traditional Research
Designed around the question, including methods VETT does not offer, such as conjoint or in-depth interviews
Time to results
VETTVETT
Minutes; no recruitment or fieldwork
Traditional Research
Includes recruitment and fieldwork, so days or weeks depending on the project
Price
VETTVETT
Published: $9 to $1,099 per mission, paid at checkout
Traditional Research
Scoped and quoted per project
Running it again
VETTVETT
Another mission, from $9, whenever you change the question
Traditional Research
A new or extended project
What you receive
TieVETT
Results page with a written summary, segment breakdowns and confidence intervals; PDF, PowerPoint and Excel exports
Traditional Research
A report or presentation prepared for your stakeholders
| Dimension | VETT | Traditional Research | |
|---|---|---|---|
| Who answers | Synthetic personas generated to your audience description | Real respondents recruited for the study | |
| Who does the work | You set up the mission; VETT generates the survey, runs it and writes the summary | The agency team designs, fields, analyses and presents | |
| Method | 14 research types, including Van Westendorp and Gabor-Granger pricing, MaxDiff and Kano, NPS, segmentation and a brand-lift study | Designed around the question, including methods VETT does not offer, such as conjoint or in-depth interviews | |
| Time to results | Minutes; no recruitment or fieldwork | Includes recruitment and fieldwork, so days or weeks depending on the project | |
| Price | Published: $9 to $1,099 per mission, paid at checkout | Scoped and quoted per project | |
| Running it again | Another mission, from $9, whenever you change the question | A new or extended project | |
| What you receive | Results page with a written summary, segment breakdowns and confidence intervals; PDF, PowerPoint and Excel exports | A report or presentation prepared for your stakeholders |
Verdict legend: VETT advantage · tie · Traditional Research advantage. One column being "VETT" doesn't mean VETT is better overall - different jobs, different tools.
You are still working out what to ask, and want to test several versions of a concept, price or message before committing budget. You need a directional answer in minutes, not a project. You want to arrive at an agency with a sharper brief.
The decision has to rest on real respondents: a launch, a board paper, a regulatory or legal use. You need a method designed around your question, or a hard-to-reach audience recruited properly. You want someone to interpret the results and present them to your stakeholders.
Not for work that has to rest on real respondents, a custom method or an expert interpretation. VETT is useful before that work: to explore a question, test several versions quickly and cheaply, and decide what is worth commissioning.
No. VETT writes an executive summary, flags contradictions between answers and breaks results down by segment, but no one at VETT interprets your results or presents them to your stakeholders. An agency analyst does both.
Agency studies are scoped and quoted per project, so there is no single figure to compare against, and we do not publish one. VETT's prices are published: $9 to $1,099 per mission.
No. VETT results come from simulated respondents and are a directional read. VETT has not published a study comparing its results with real-respondent research. An agency study measures real people.
Run VETT first, from $9 a mission, to narrow the question and rule out weak options. Then brief an agency on the questions that still matter, with real respondents answering.
Real respondents, a method designed for your question, and a person who interprets and presents the results. VETT simulates respondents, offers a fixed set of research types and is self-serve.
This page compares VETT with a way of buying research, not with one company, so it quotes no agency prices or timelines: those vary by agency and by project, and we have no source that speaks for all of them.