Honest comparison
VETT
Synthetic-respondent research on named frameworks (Van Westendorp, MaxDiff, NPS, brand lift), $9 to $1,099 per mission, self-serve. A directional read in minutes, not a panel study.
Attest
Consumer research platform that surveys real consumers through a multi-panel audience across 59 countries, with AI-moderated interviews (Attest Explore) and an AI research assistant (Compass). Credit-based plans; prices are not published.
Real consumers and research support: Attest's results come from real people in 59 countries, and every plan includes a designated research expert. VETT's respondents are simulated, and there is no research expert assigned to you.
Respondent type
AttestVETT
Synthetic personas, AI-calibrated to your audience spec
Attest
Real consumers from a global multi-panel audience: 150M+ consumers across 59 countries, 70+ languages
Turnaround
VETTVETT
Minutes; no fieldwork, because respondents are simulated
Attest
Surveys launch in minutes and return results in hours; AI-moderated interviews return findings in days
Published pricing
VETTVETT
$9 for 5 personas, up to $1,099; no subscription, paid at checkout
Attest
Not published. Plans are sized in credits (Basic up to 50,000; Standard up to 100,000; Elite up to 200,000; Custom 400,000+) and quoted after a demo
Research support
AttestVETT
Self-serve; results come with an AI-written synthesis
Attest
A designated research expert and a human customer success team on every plan
Interviews
AttestVETT
Survey-style studies only
Attest
Attest Explore: AI-moderated interviews with real consumers
Research uses
TieVETT
14 research types: concept tests, Van Westendorp pricing, MaxDiff, NPS, brand lift, creative attention and more
Attest
Brand and campaign tracking, concept testing, consumer profiling, creative testing
| Dimension | VETT | Attest | |
|---|---|---|---|
| Respondent type | Synthetic personas, AI-calibrated to your audience spec | Real consumers from a global multi-panel audience: 150M+ consumers across 59 countries, 70+ languages | |
| Turnaround | Minutes; no fieldwork, because respondents are simulated | Surveys launch in minutes and return results in hours; AI-moderated interviews return findings in days | |
| Published pricing | $9 for 5 personas, up to $1,099; no subscription, paid at checkout | Not published. Plans are sized in credits (Basic up to 50,000; Standard up to 100,000; Elite up to 200,000; Custom 400,000+) and quoted after a demo | |
| Research support | Self-serve; results come with an AI-written synthesis | A designated research expert and a human customer success team on every plan | |
| Interviews | Survey-style studies only | Attest Explore: AI-moderated interviews with real consumers | |
| Research uses | 14 research types: concept tests, Van Westendorp pricing, MaxDiff, NPS, brand lift, creative attention and more | Brand and campaign tracking, concept testing, consumer profiling, creative testing |
Verdict legend: VETT advantage · tie · Attest advantage. One column being "VETT" doesn't mean VETT is better overall - different jobs, different tools.
Early iteration where you want to test several versions of a concept, name or price band before paying for real fieldwork. Questions you need answered in minutes rather than hours. Teams without a research subscription who want to buy one study at a known price.
Anything where the answer must come from real consumers: a launch decision, a board paper, a tracker you will run for years. Studies across Attest's 59 countries where measured responses matter. Teams that want a research expert assigned to them, or AI-moderated interviews with real people.
No. They produce different kinds of evidence. VETT simulates respondents and returns a directional read in minutes, from $9 a mission. Attest surveys real consumers and returns results in hours. A sensible sequence is VETT to narrow the question, then Attest to measure it on real people.
Attest does not publish prices. Its plans are sized in credits, where one credit is one answer to one question from one person, so a 10-question survey to 500 people uses 5,000 credits; the price is quoted after a demo. VETT charges per mission, $9 to $1,099, with no subscription.
Not on its site today. Attest describes a panel of real consumers, and in a June 2026 post it said synthetic audiences are something it is excited to explore, with caution. If you want simulated respondents, that is what VETT does; if you want real ones, Attest is the right tool.
VETT, because there is no fieldwork: a directional read comes back in minutes. Attest says its surveys launch in minutes and return results in hours, and its AI-moderated interviews return findings in days.
No. VETT is self-serve: you set up the mission and get the results with an AI-written synthesis. Every Attest plan includes a designated research expert and a human customer success team.
Evidence and support. Attest's results come from real consumers in 59 countries, it runs AI-moderated interviews with real people, and it assigns a research expert. VETT's respondents are simulated, it runs survey-style studies only, and it is self-serve.
Attest sources: