Honest comparison
VETT
Self-serve synthetic-respondent research - pricing, feature priority, brand lift, creative attention. Methodology-first, $9 to $1,099 per mission.
Aaru
Simulation platform that builds simulated populations grounded in real-world behavior and outcomes, to test a product, price, message or strategy before a decision. Engaged through a contact form; pricing is not published.
Published evidence: Aaru shows an EY case study reporting a 0.90 median correlation with real research, and named clients. VETT has published neither yet.
What it is for
TieVETT
Commercial market research: pricing, concept tests, feature priority, brand lift, creative attention
Aaru
Testing a product, price, message or strategy on the populations that matter to a business, before committing
How you buy it
VETTVETT
Self-serve. Published prices, $9 to $1,099 per mission, paid at checkout
Aaru
Through a contact form. No self-serve signup and no published pricing on aaru.com
Published evidence against real outcomes
AaruVETT
The research frameworks are published and widely used; VETT results are a directional read, and no validation study against real outcomes is published yet
Aaru
Publishes an EY case study recreating six months of global wealth research in one day, reporting a 0.90 median correlation
Published case studies
AaruVETT
None published yet
Aaru
EY (wealth research) and Breakwater (a quarterly tracker of 71 judgments across 40,000 simulated investors)
Research framework per study
VETTVETT
14 research types, most built on a named framework (Van Westendorp, MaxDiff, NPS, brand lift) with framework-specific results
Aaru
Not described on aaru.com
Market coverage
TieVETT
Targeting across 190+ countries
Aaru
Not stated on aaru.com; named work covers wealth research, capital markets and home goods
| Dimension | VETT | Aaru | |
|---|---|---|---|
| What it is for | Commercial market research: pricing, concept tests, feature priority, brand lift, creative attention | Testing a product, price, message or strategy on the populations that matter to a business, before committing | |
| How you buy it | Self-serve. Published prices, $9 to $1,099 per mission, paid at checkout | Through a contact form. No self-serve signup and no published pricing on aaru.com | |
| Published evidence against real outcomes | The research frameworks are published and widely used; VETT results are a directional read, and no validation study against real outcomes is published yet | Publishes an EY case study recreating six months of global wealth research in one day, reporting a 0.90 median correlation | |
| Published case studies | None published yet | EY (wealth research) and Breakwater (a quarterly tracker of 71 judgments across 40,000 simulated investors) | |
| Research framework per study | 14 research types, most built on a named framework (Van Westendorp, MaxDiff, NPS, brand lift) with framework-specific results | Not described on aaru.com | |
| Market coverage | Targeting across 190+ countries | Not stated on aaru.com; named work covers wealth research, capital markets and home goods |
Verdict legend: VETT advantage · tie · Aaru advantage. One column being "VETT" doesn't mean VETT is better overall - different jobs, different tools.
You want to run the study yourself, today, at a published price. Pricing a subscription, ranking a feature roadmap, testing an ad before media spend, measuring brand awareness before and after a campaign. You want the result bound to a named research framework, with exportable reports for a product or marketing team.
A high-stakes decision where you would rather commission a simulation than run one, and published evidence of correlation with real outcomes matters to the people you report to - as in Aaru's EY wealth-research case study. Financial-services work, where Aaru's published case studies sit.
Yes. Aaru describes its platform as a way to simulate what people will do before you decide, and to test a product, price, message or strategy on the populations that matter to your business. That is the same job VETT does. The differences are in how you buy it and what evidence is published. VETT is self-serve, with published prices from $9 per mission and a named research framework behind most studies. Aaru works through a contact form, does not publish pricing, and publishes case studies, including one in which EY reports a 0.90 median correlation against six months of wealth research.
Aaru does not publish pricing on aaru.com; you reach it through a contact form. VETT publishes its prices and takes payment at checkout: $9 to $1,099 per mission, with no subscription. Brand Lift missions are $150 to $938, and Creative Attention is billed per creative asset.
Not yet. VETT has not published a validation study comparing its results with real-world outcomes, so treat a VETT result as a directional read. Aaru publishes an EY case study that recreated six months of global wealth research in one day and reports a 0.90 median correlation. If published evidence of that kind is what your stakeholders need, that is a point for Aaru.
VETT offers 14 research types. Most are built on a named framework, such as Van Westendorp for pricing, MaxDiff for feature priority, NPS, and a brand-lift funnel, and each has its own results page. Aaru's site does not describe a framework per study.
On aaru.com: wealth research (the EY case study), capital markets (Breakwater, a quarterly tracker of 71 judgments across 40,000 simulated investors) and home goods. VETT has not published case studies yet.
Yes. The smallest VETT mission is 5 respondents for $9, and it returns in minutes. You set it up yourself; there is no sales call.
Aaru sources: